YouTube is the world’s largest streaming service and often the place where many people discover their new favorite artists. However, getting noticed on YouTube is a real challenge for a lot of artists, old and new.
Want to increase your chances of getting noticed? Wether you're an artist, work for a record label, or just want to learn about how to get music out there, we've got you covered. Check out our guide on how to upload music to YouTube now!
We’re going to take you through the four most important parts of the process step by step:
Using the full name of your song here is a must, as that’s the primary way people will find your stuff when they search for it. If you want to increase your chances in the search results, add specific keywords to the title, such as the genre. In the cases of mixes, adding the year to the title also can help.
Having a uniform description that’s modified for each video is the way to go if you want a professional looking YouTube channel. You can set this up in your YouTube Studio by going to Upload Defaults on the Settings page.
It’s rumored that linking to other YouTube videos in your description increases your chances to get recommended by the platform’s algorithm, so consider linking some of your other content in every description.
Your description should also include a subscribe link and your social media profiles so that people know where they can follow you for other kinds of content.
A striking thumbnail is a critical element of having a well-performing YouTube video - after all, it’s the first impression most people will get of your video. Think about your own YouTube home page and what you click on. Thumbnails have to be very striking to stand out from the rest of the noise, so make sure you put a lot of thought into this.
It's also good to remember that your thumbnails will often be viewed in the context of each other, so having some uniform features are a great way to give your channel that extra clean look.
Creating unique tags so that YouTube can link your videos together in their backend database is an excellent way to keep your videos tied together with the YouTube algorithm. To be efficient with your tags, think of other search terms that potential new audience members may use. You can also find what tags other videos have used by viewing the source code of a YouTube video’s page and searching for the term “keywords.”
After you’ve got the process down, it’s time to think about how often you upload videos and your general YouTube strategy.
It’s important to remember that uploading to YouTube regularly also helps your content do well on the platform. Having regular videos helps YouTube identify your channel as an active one and will keep feeding the content to more people and help you build your audience over time.
You can always choose to update your strategy if you feel that YouTube isn’t pushing your videos enough. Changing the titles, descriptions, thumbnails, and tags is always possible even after the upload date and is a great way to test out what works and doesn’t work when it comes to trying to satisfy the YouTube algorithm.
Growing subscribers should be your primary focus with your YouTube channel. Besides using YouTube’s own growth to do this, you can also use a download gate like Hyppedit to unlock a free download of yours by following your YouTube channel.
As you run your YouTube channel more and more, you’ll start to figure out the nuances of how it works and how you can find unique ways to engage with your audience and grow your subscribers. As always, the first step is simply getting started! Hopefully this short guide helped you on your journey to get your music out there.