There’s no doubt about it - TikTok is a powerful platform. While it may be hard to understand for a lot of first time users, the marketing potential of TikTok is something that every artist can make use of. It’s a different culture, different userbase, and untapped market potential. So, why exactly should you use TikTok, and how can you use it efficiently? Keep on reading!
If you don’t know, TikTok is a platform which is based on clips with a maximum length of 60 seconds in a vertical phone format. Many people become famous on TikTok making creative videos using other people’s songs, or making their own versions of songs. If used properly, TikTok accounts can grow at a very rapid speed.
What separates TikTok from the other social media platforms you may know such as Facebook and Instagram is that the timeline is not based on when posts were made, but by how popular they get. This means that as videos get more popular, they are shown to more people, which can create a massive viral effect. Some artists have had their songs blow up on TikTok without them even knowing, coming to the platform to find millions of views.
If you’re an artist who wants to set up a TikTok, it’s important to put a lot of thought into the first post. In order to get you hooked on the platform, TikTok will boost your first post to a lot of people. This means you have an opportunity to make a huge impact if you plan your first post right. So, what can you do to maximize the impact?
The first thing you can do to maximize your impact is to find the right hashtags. You can’t use a lot of them, so explore around the platform and make sure you use the right hashtags. Using hashtags like #foryou and #fyp is something a lot of influencers do to increase the chances of getting on the “For You” page, which is TikTok’s home screen. Before posting, find the right hashtags that your specific niche uses, and keep the content on those hashtags in mind when you make your own content.
The content is, of course, extremely important too. A good way to make use of TikTok is to find content that is already blowing up on TikTok and to use it to leverage some exposure. For example, if a song is blowing up on TikTok, a good first post would be a remix or video involving that song (and the appropriate hashtags too).
The most important thing that you can do as a TikTok user is to be creative with your content. It is a platform that flourishes on creativity, and it gives you the tools to make some pretty cool video content. Taking your time making your TikToks stand out will certainly help, as opposed to just posting videos from other platforms to your TikTok account. A great way to get inspired is to scroll around the home page, called the “for you page”, and to see the level some of the most successful content creators have taken their TikToks to.
One final thing to remember before you get started - the first post you make will get a lot more attention than the following ones, unless you already have a huge audience which you’re moving to TikTok. This is because the platform wants to get you hooked, so make sure you take advantage of your first post and don’t waste it. Put a lot of thought into what you’re going to post at first, and make sure you understand how TikTok works before you waste your chance to reach a lot of people at once.
With TikTok, the sky's the limit, and if you happen to figure out how it works, you can get followers extremely fast. It’s a great way for DJs and music businesses to promote their music and reach new fans, and something you absolutely should be using in your marketing.